Current Job Openings
Referral Marketing Manager
JOB SUMMARY:
The VRCC Veterinary Specialty and Emergency Hospital is seeking a Marketing Manager to join our growing team. The Marketing Manager leads the marketing activities for assigned specialty & emergency hospitals, including developing and executing local marketing campaigns, working with Subject Matter Experts (SMEs) to understand and communicate new marketing technologies available, and partner with hospital leadership to develop and implement marketing plans that support hospital objectives. Using a mix of traditional and digital marketing tactics, the Marketing Manager develops growth marketing plans that include driving awareness of services, new site and site expansion marketing, digital marketing, reputation management, social media, recruitment marketing support, crisis management, and external communications (B2C and B2B).
RESPONSIBILITIES:
- Partner with Hospital Administrator to understand hospital business objectives and create marketing plans that will contribute to the achievement of those objectives.
- Create 6–12-month multi-channel marketing plans for assigned hospitals steeped in data and aligned to the overall needs and objectives of your hospitals.
- Develop and implement marketing programs and activities, working closely with Hospital Directors and the local hospital team, to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered.
- Develop marketing materials and content for offline and online communications including but not limited to digital ads, brochures, merchandise, flyers and other collateral, content calendars, social media, email, websites, etc.
- Manage assigned hospital social properties and online reputation including partnering to curate content, optimize paid and organic posts, and respond to customer comments and concerns.
- Serve as the primary marketing point of contact for the hospitals and respond to needs for marketing support.
- Analyze performance across marketing channels, monitor competition, and track performance against marketing and business goals to measure impact, improve the effectiveness of campaigns, and identify marketing opportunities.
- Manage marketing budget and spending for all hospitals in the portfolio.
- Conflict resolution with rDVM’s
- Perform other duties as assigned
QUALIFICATIONS:
- 3+ years of marketing experience, including demonstrated experience creating and implementing comprehensive strategic marketing plans that mix traditional and digital marketing tactics. Demonstrated experience managing many high-priority projects (ideally for multiple brands/locations).
- Experience managing multiple social media channels - not just posting content, but managing the channel, which includes a mix of content strategy, paid/organic posting, responding to reviews, and tracking followers/reach/engagement.
- Understanding of key marketing analytics and demonstrated experience drawing insights from analytics (i.e., how did they use the data to inform marketing decisions).
- Experience/ability to work in a matrixed structure and strong communication skills. Our teams collaborate closely with operations, who set the goals/objectives for the hospitals.
- Experience managing multiple priorities/projects and demonstrated ability to set priorities.
- Experience communicating with clients or business partners (presenting plans, proposing ideas, delivering presentations, explaining data, handling objections, etc.)
- Excellent written, verbal, and interpersonal communication skills, including strong copywriting and grammar skills.
- Proficient in Microsoft Office, social media and email tools, and WordPress
- Ability to work with a team as well as individually. Ability to solve problems with innovative thinking, decision-making, and resilience.
- Animal health or healthcare experience a plus
- Occasional travel required
PetVet Care Centers, Inc. is one of the nation’s leading operators of veterinary hospitals for companion animals. The company operates over 450 hospitals across multiple states and employs over 11,000 people including over 800 veterinarians. Since its inception, PetVet has been structured around a model that is focused on developing a partnership between the hospitals and the company and providing the highest quality medicine and service.
PetVet is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law. EOE, M/F/D/V
PetVet respects your privacy and is committed to protecting your personal information. Please see our privacy notice for additional information about our data practices.
Why Consider Our Englewood Hospital?
At VRCC, our team members all share the same passion for making and keeping animals healthy.
Our hospital truly is an excellent place to work, with a highly skilled team focused on 'best in practice' veterinary care.
We are very supportive of individuals looking to grow their veterinary careers and look forward to hearing from you.
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We invite you to explore your veterinary career options with VRCC, where you'll be a respected member of a team that loves animals and values the contributions from every individual on the team.